Campus Ink Virtual Sales Internship
Campus Ink is a college-focused merchandise platform that creates custom apparel for student organizations, including Greek life, clubs, and campus events.
As a design and sales intern, I worked directly with student organizations to design branded merchandise, manage client communication, and guide projects from initial concept to final production.
Take a look at one of the projects I worked on below!
Pitch Deck
Design inspiration!The Goal
Identify gaps in current Healthy Celebrations Run Club merch offerings
Create new merch ideas that feel more accessible, functional, and exciting
The Problem
Merch had remained mostly the same for several years
Higher price points limited purchases to only the most committed members
The Big Idea
Introduce affordable, fun items that still create a sense of belonging
Focus on impulse-friendly products like socks and hats, and sports bras
Design Direction
Functional pieces students can use on runs and in daily life
Bright designs that reflect the club’s energy and personality
New categories, including running socks, hats, running belts, and updated sweatshirts
Sales Strategy
Online storefront open for a limited time (4–5 weeks)
Clear deadlines to create urgency and drive decision-making
Maintain familiar pricing for core items while adding lower-cost options
Marketing Strategy
Instagram giveaways tied to group runs and campus presence
Incentives for tagging the brand and bringing new members
Seasonal drops to keep collections fresh and limited
Brand collaborations that add value to purchases (ex., electrolyte packets)
