The Idea
I founded Healthy Celebrations at James Madison University after discovering a similar club at the University of Georgia and realizing nothing like it existed at JMU. I wanted to create a safe, non-competitive space where women could move, run, and connect together.
From Concept to Community
What started as a small group meeting after class grew into a true community, with weekly routes and events that students looked forward to. Healthy Celebrations later became a recognized university organization, securing a lasting presence on campus.
The Experience
We explore Harrisonburg routes, support new runners, and create space for underclassmen to meet friends. There is no pace requirement, no pressure, and no expectations beyond showing up as you are.
HEALTHY CELEBRATIONS RUNNING CLUB
Logo I designed and built entirely in Adobe Illustrator!
Through Healthy Celebrations, I’ve built partnerships with wellness brands that align with our mission. By managing outreach, communication, and collaboration, I’ve gained hands-on experience in brand partnerships.
The products we receive are shared directly with our members through run meet-ups, giveaways, and events.
Take a look at some of our partnerships this semester!
Brand Collaborations
I oversee the strategy, content, and management of the Healthy Celebrations Run Club Instagram. Through organic, community-driven content, the account generated 17.7K views in 90 days, reached 2,316 accounts (+44.7%), and attracted new audiences, with 64.9% of views coming from non-followers.
Healthy Celebrations provided hands-on experience using social media strategy to build and grow an engaged community.